Cannes International Ad Festival (2004)
Genre: Collage of contest submissions
Starring: Advertising from all over the world
Overview: This annual festival is a competition of the best commercials from 2004.
Cinematography: The witty cinematography was less impressive than last year. Much less art than I expected. The focus really wasn't on the cinematography this year.
Script: The scripts, on occasion, made no sense, the dramatic scenes weren't as poignant as they could have been, but the comedy was gold. Great stuff.
Plot: The plots ranged from non-existent to simply put to very good. It's not fair really. They don't have the time to get a full story out, but for the sake of the rating system, overall the ideas did keep us focused enough to wait for the next one. Sometimes though they repeated too many commercials of the same theme, like Bud Light did. It got old after awhile.
Mood: The mood of the Cannes Festival has to be added to the context of actually being in a theater full of other people laughing and saying, "hmmm" the same time you are. For this reason it jumps up a notch. Nice presentation.